The new magazine, which claims to be unique in its editorial scope and the way it is funded, is part of KFH’s strategy to move away from using media and marketing methods traditionally employed by estate agents.
Launching in September, the magazine will focus on KFH’s ‘Completely London’ branding and will aim to buck the trend in the housing market, with each issue following a unique editorial concept and avoiding the typical property listings formula.
Mark Lonergan, Managing Director at August Media comments: “We’re delighted to be working with such a dynamic client. This sector has so many magazines that look the same, so it was great to get a brief allowing us to challenge every convention. We will deliver a magazine unlike any other, providing KFH customers with a passionate, insightful product that brings everything great about London to them.”
Paul Masters, Marketing Director at KFH comments: “We’ve wanted to establish a KFH customer magazine for a while and having reviewed our marketing strategy, we knew the time was right to do so. August has come up with a concept that hasn’t been seen before in our sector and we’re looking forward to our customers’ reaction and feedback when the first edition reaches them in the Autumn.”
About August Media
August Media says: “August Media is a customer publishing agency based in London. It was established in August 2005 by Mark Lonergan, Sarah Bravo and Jules Rogers.
Together, the founding partners hold a breadth of consumer experience unique in customer publishing, having run and launched over 20 of the UK's top-selling titles, including Ideal Home, Harper’s & Queen, Good Housekeeping, Homes & Gardens, Fast Car, DJ, ProCycling, Livingetc, 25 Beautiful Homes, Country Homes & Interiors, Real Homes and Front.
August Media Limited produces magazines and digital solutions for a range of multinational and UK-based clients, including the biggest and most complex customer magazines in the world for IKEA, IKEA FAMILY LIVE, which is published in 24 languages, with a combined global print run of almost 30 million copies. More recently August Media has won contracts to produce magazines and digital projects for CoolBrands and Jordans Cereals. It also publishes magazines for Avanade, Capgemini, City & Guilds, Birmingham City University, Cala Homes, Butlins and Department of Health.
August Media is a member of the Association of Publishing Agencies (APA), the UK trade body, which ensures the highest standards of work and business practice.”
About Kinleigh Folkard & Hayward
KFH says: “Kinleigh Folkard & Hayward is one of London’s largest independent estate agents and has 50 branches across the capital, employing over 450 people.
Kinleigh Folkard & Hayward offers a range of professional integrated property services, including residential sales, lettings and estate management, financial services, survey and commercial property services.”
