The quarterly publication, on sale April 11, is, says Hearst, a unique offering in the women’s lifestyle market, bringing together expert-endorsed ideas in a modern and visually aesthetic format. It has been produced by the same editorial and design team behind Good Housekeeping, and edited by the same award-winning Editor - Lindsay Nicholson.
Good Ideas has been especially designed with tablet-friendly features such as smaller articles, greater emphasis on visuals, smart phone-friendly typefaces and an interactive contents page, making it accessible for both the traditional newsstand and digital user. Page structure will also allow for click-through to shopping sites in future editions.
The launch of Good Ideas follows extensive research into the influences and consumer consumption of 35-50 year old women. The research revealed that UK women are constantly searching for new, fresh ideas to make their own lives and those of their families more fulfilling and stylish.
Good Ideas addresses these needs – it is everything that is quick, easy and affordable and provides edited choice on essential aspects of a woman’s life, engaging with its audience whenever and wherever, both in print and online.
The first issue of Good Ideas consists of 164 pages including interviews with inspiring women, expert beauty and health tips, as well as a fresh approach to fashion, food, homes and gardens, consumer issues and finance.
Good Ideas launches with an initial print run of 150,000 and is being supported by advertising in key Hearst Magazines UK’s print and digital properties and promotion with key retail partners. A 300,000 digital edition sampling drive will also be made available for free download on Apple Newsstand.
Good Ideas will be positioned on newsstands in the women’s lifestyle sector alongside titles such as Good Housekeeping, Red and Marie Claire.
Good Ideas Editor Lindsay Nicholson says, “We’re delighted to launch Good Ideas and believe we’ve produced a great magazine that keeps a new audience of readers up-to-date and in control, balancing practical solutions with achievable inspiration.”
Hearst Magazines UK Group Publishing Director, Lifestyle Group, Judith Secombe says, “Designing Good Ideas to be as accessible digitally as in print is a natural next step for our business and provides an exciting platform for advertisers to engage with a new audience of women. We are committed to providing our readers with inspirational articles and trusted advice in innovative ways that fit seamlessly within their lives. This launch is further testament to us addressing all aspects of life for the new generation of modern, stylish, confident women.”
