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Launch: It’s… Zomlings magazine

Signature Publishing has teamed up with Magic Box Int, to launch a magazine for one of the biggest selling collectables of 2014, Zomlings.

Zomlings is the latest craze invading playgrounds across the country, with hundreds of cheeky miniature monsters that can be collected, swapped and played with. The newly launched Series 2 has built on the winning formula of Series 1, which received an outstanding reaction from children, and a third series has already been planned for 2015, says Signature Publishing.

The magazine coincides with promotional activity for the brand, including TV advertising during half term week to coincide with the magazine launch, online activity, product sampling and free standing display units in stores.

“We are delighted to be given the opportunity to publish a magazine for this highly successful collectable. Zomlings undoubtedly captures the imagination of children which, together with the fantastic imagery, makes it ideal for a magazine that will undoubtedly help collectors’ become even more engaged with this fantastic brand,” commented Signature’s Publishing Manager, Alan Scott.

Ben Harper, UK Director of Magic Box Int added: “Zomlings has been a fantastic success so far in 2014 and It’s…Zomlings magazine is a great addition to the range of products available. Signature have produced a fun packed magazine with some great covermounts. I am sure it will be a big hit with Zomlings fans.”

It’s… Zomlings magazine is on sale 31st October and priced at £3.99. The bumper issue is covermounted with a 20-page Zomlings guide, Zomlings Series 2 Tower Pack and Zomlings slimy eye toy.

It’s… Zomlings is part of the successful It’s… series, publishing by Signature Publishing Ltd. Other magazines in Signature’s growing portfolio includes the newly launched Milkshake! magazine (under license from Channel 5), My Little Pony and Littlest Pet Shop (under license from Hasbro), Dinosaur Action, Fantastic Funworld, Rainbow Fun, Pets2Collect, Fairies and Girls Love.