Informa Engage is part of Informa, the international business intelligence, exhibitions, events and academic publishing group, and builds on the Penton Marketing Services business acquired as part of Informa’s combination with Penton Information Services in 2016.
According to Informa, the new service offers unrivalled specialist audiences, deep knowledge of vertical markets, sophisticated data and content marketing expertise, and quality marketing services execution in turnkey packages. This enables marketers to connect effectively with customers, as they move from discovering a business need to identifying a solution, selecting a provider and making a purchase, using the right content at the right time in the buyer’s decision making process.
“Marketers have a tough job. So, our focus is on creating turnkey solutions that make it easy for them to connect with engaged audiences,” said Kate Spellman, President, Informa Engage. “Being part of Informa and connected to its hundreds of trusted, vertical Brands and their specialist international audiences, enables us to deliver even more powerful solutions to real marketing needs. From building brand awareness and education to enabling sales – we’re laser focused on delivering results for Customers.”
Informa Engage says its greatest advantage is its audience of 30 million B2B professionals in 180 countries.
Informa Engage’s data-driven platform and sophisticated marketing formula tracks buyers’ interests, needs and intent to put relevant content on and off-line in front of active buyers, using an array of solutions from advertising, direct marketing, custom content, research, video, infographics and much more, says Informa.
Links / further reading: Informa Engage
