Jack will operate out of offices in Bath, with back office support provided by River’s HQ in Covent Garden.
Commenting on the launch, Jack MD Simon Tapscott (pictured) says: “The media landscape has changed enormously in the last 12 months. The social web has not only had a huge impact on the way we behave online, but it’s also changed the rules of content - and this presents a fantastic opportunity for us as a hybrid customer publishing and social media agency.
“Jack will create amazing content for brands, plus we’ll hunt down the best content that’s already out there, creating powerful conversations between our clients and their customers as a result.
“The recent growth of the social web has inevitably resulted in the launch of several new agencies, but we’ll aim to go much deeper than just setting up Facebook pages for clients. In this era of content abundance, the principles of understanding customers and providing the content they want and need is more important than ever, and with our editorial background we think we’re very well placed to create, find and deliver content that cuts through and delivers real value.
“This also provides the opportunity for clients to save money by using a single agency where currently they may be using two.”
River Chief Executive Dr Nicola Murphy, says: “Jack is a hybrid content and social media agency. Our intention is to not only generate branded content to push out to consumers, but to encourage those consumers through the strength of their brand relationship to generate their own content for our client brands. Thus, generating a genuine conversation, and ultimately benefiting both the client brand...more feedback, more interaction, more loyalty, more sales...and the consumer brand experience...giving end users the opportunity to truly shape, bespoke if you will, the brand product and service experience for themselves and future consumers.
“Jack will operate separately from River, out of Bath, and with Simon as MD driving the business and developing a unique agency experience for future Jack clients.
“That said, Jack will benefit from River's wealth of experience in all areas and will, in common with River's ethos, put clients and their customers at the heart of the business. Go Jack!”
Simon launched customer publishing agencies Future Plus and MediaClash before setting up his own agency ST Media in January 2010.
For more information: simon@jackcontent.co.uk
