The innovative new site has been developed to help consumers be the best informed and savviest shoppers with instant access to more than a thousand ‘Tried, Tested & Trusted’ product reviews, taste tests, in-depth household and consumer advice, and interactive cookery videos. And then, when an informed choice has been made, the ability to click through to purchase products.
The revolutionary service is the first of its kind from Hearst Magazines UK and consolidates Good Housekeeping’s position as the UK’s market-leading women’s lifestyle magazine, say the publishers.
The foregrounding of the well-regarded Good Housekeeping Institute ‘Tried, Tested & Trusted’ stamp of approval as a data-driven digital service is designed to grow the brand’s consumer relevance and value in today’s mobile, social and video age. The enhanced Good Housekeeping experience aims to appeal both to its existing core audience and to those who want to engage across new platforms and importantly who all share the Good Housekeeping core brand values – notably its commitment to “impartiality, transparency and quality”.
Available by subscription, the service offering has been made possible by the opening of a standalone 5,000 sq ft. testing facility in the heart of Soho.
Visitors to the digital Good Housekeeping Institute will be able to:
* Explore the in-depth Good Housekeeping Institute tests and compare overall scores, pricing and specifications between brands when researching a specific products
* Review testimonials from fellow consumers
* Undertake real-time stock checks for product availability
* Expand cookery skills by watching over 300 instructional videos
* Access more than a 1,000 expert tips and advice on household and consumer matters, from stain removal to consumer rights
Good Housekeeping Editorial Director Lindsay Nicholson says, “The Good Housekeeping Institute, has been a trusted print source of advice for over 90 years, and I am delighted that we are now able to ensure its expertise is available to consumers wherever and whenever they need it. This development feels particularly timely and relevant in an age where consumers grow ever more discerning; willing to invest in quality but demanding value for that investment, and actively seeking impartial and considered advice before making a purchase.”
Publishing Director, Good Housekeeping, Judith Secombe says, “The establishing of the Good Housekeeping Institute as a standalone entity has been a long term goal and today’s announcement marks a turning point for the Good Housekeeping brand, already Britain’s best-loved consumer champion, as we evolve from a product to a service. Already the market-leading women’s lifestyle magazine, we are now able to directly interact with our audience across multiple-platforms and on an unprecedented scale, the like of which has never been seen in UK publishing.”
