Lema Media was established in 1981 by toy trade publishing veteran Malcolm Naish. His first launch was Toys ’n’ Playthings magazine, a trade publication for the UK toy industry. In addition to Toys ’n’ Playthings, Lema now has nine B2B titles in its portfolio including Gifts Today, Toys ’n’ Playthings, Tableware International, Kitchenware International and Licensing Today Worldwide.
Lema will be using Beeline’s Audience Management Software to provide a single view of all their data to give them the ability to market to and communicate with their audiences on a more targeted and relevant basis.
Beeline’s Daniel Verrells said: “We are delighted to have on board this forward thinking media house whose innovative ideas and forward thinking approach makes us a great fit for each other."
Mark Naish, Publishing Director at Lema commented: “Lema Media have always understood the value of our database and are investing further to ensure our audience data is relevant, accurate, engaged and to expand it into new territories. Beeline have provided the software and expertise for us to achieve these objectives. The migration process has been quick and simple and provided us with a great opportunity to take an objective view of where we are and where we want to be. Daniel at Beeline has been invaluable in that process."
