The affiliate partnership sees Loaded and Nuts benefit from the excellent relationship Mainline Menswear has within the fashion industry, resulting in a vast choice of brands and products, says IPC Ignite. www.loaded.co.uk and www.nuts.co.uk will link directly to Loaded and Nuts fashion pages powered by www.mainlinemenswear.co.uk – which features over 4,700 products from over 80 designer menswear brands.
Loaded will support the launch with promotion in the magazine from the October issue. Promotion includes tagging across its fashion pages with ‘buy now’ referrals to the Loaded branded fashion sections. The pages will also be promoted online at www.loaded.co.uk with a fashion tab added to the homepage. Mainline Menswear discounts will be offered on carefully selected items for Loaded readers which will also be advertised across both the magazine and website.
Nuts will support the launch with promotion in the magazine from the August 27 issue. Nuts’ fashion coverage will feature a carefully selected on-trend product each week that will be discounted for Nuts readers. Online, www.nuts.co.uk will also feature this weekly product on the homepage, along with advertising buttons.
James Thrower, associate publisher of Loaded, says: “Mainline Menswear stood out from other online retailers due to the extensive range of designer menswear it offers. This partnership provides the expanding Loaded and Nuts online audiences access to that huge range of products and adds even more value to our existing content experience.”
Stuart Hicks, managing director of Mainline Menswear, adds: “Our aim is to provide the Nuts and Loaded audiences with the most up to date, on-trend men’s designer clothing in the UK, delivered to them in a timely and efficient manner.”
Users can access the new fashion services at www.loaded.co.uk/fashion and www.nuts.co.uk/fashion.
According to IPC Ignite, Loaded.co.uk and Nuts.co.uk recently reported detailed ABCe audited figures over a six monthly period. www.loaded.co.uk delivered an average of 316,334 monthly unique users and www.nuts.co.uk delivered an average of 1,407,574 monthly unique users.
About Nuts.co.uk
IPC says: “Nuts.co.uk is one of the UK's leading websites in the men's lifestyle and entertainment category. Updated daily with exclusive images and video, the site delivers the very best in girls, sport, news, games, humour, gadgets and gear.”
About Loaded.co.uk
IPC says: “The online arm of the brand that invigorated the men's magazines market in 1994. Aimed at 18-30 year-old-men, Loaded presents the edited highlights of a young man's interests and aspirations: sport, cars, grooming, beautiful women and gaming in clearly signposted sections.”
About Mainline Menswear.co.uk
Mainline says: “Mainlinemenswear.co.uk is one of the UK’s leading websites in men’s designer clothing offering its customers over 4,700 brand new on trend products from over 70 of the worlds leading brands. Extensive ranges with great customer service, next day deliveries with hassle free exchanges/returns.”
