The “new home” of high street fashion online, the site delivers comprehensive coverage of the latest retailer collections, breaking news, exclusive offers and integrated shopping opportunities across all areas of content.
www.look.co.uk targets high-spending, affluent, fashion-obsessed 18 to 44 year old women. The launch follows a major six-month development programme involving in-depth keyword, SEO and usability research. According to the publishers, the key elements of the site include:
• Rolling Fashion and Hair & Beauty news channels, updated throughout the day and generated by Look’s fashion and beauty experts.
• The most fully integrated Shop experience on any UK fashion magazine website – powered by www.lynku.com and allowing users to shop from over 50,000 items across an array of high street chains – including asos, Topshop and French Connection – from anywhere on the site.
• Sales & Offers – a channel showcasing the most exciting fashion and beauty promotions of the day, delivering tangible added value to users.
• The largest photo galleries of any UK fashion magazine website, enabling users to see celebrity and fashion images in the detail they deserve and demand.
• An elegant and clean design that allows Look’s imagery to shine, whilst making the site easy and intuitive to navigate.
Look publishing director Julie Lavington says: “www.look.co.uk offers the best of the high street and celebrity trends every day, selecting up-to-the-minute fabulous fashion and breaking the latest news. And behind every news story is added value: from links to themed image galleries to Look’s expert selections and suggestions on ‘shopping the trend’. And if our users like what they see, our integrated shopping solution - in partnership with lynku - means they’re only one click away from retail therapy!”
The new site is edited by Kate Stephens, who has worked closely on the development with Look editor Ali Hall and Anthony Thornton, the group digital editor behind hugely successful award-winning sites including www.nme.com. Kate joined Look last year to work on the new site, and was previously editorial manager at online fashion and beauty retailer asos.com.
Kate says: “www.look.co.uk is everything high street-hungry women could want, leveraging Look’s fashion and beauty credentials to deliver an online experience which perfectly complements the magazine. The site, quite simply, is the new home of high street fashion online.”
Anthony adds: "Look users are the most discerning high street fashion fans in the world and they've been clamouring for an experience to match their passion. The new look website is that experience, delivered in an uncluttered presentation that incorporates cutting edge iterative design, keyword research, SEO and usability delivered using an extremely efficient lightweight agile process.”
About Look
IPC Media says: “Look launched in February 2007, supported by an £18m investment, and instantly became the UK's biggest-selling fashion weekly, selling 313,013 copies a week. Led by BSME-award winning editor Ali Hall, its vision to make the world of fashion and beauty accessible to all has made it one of the UK’s most influential and innovative media brands. Look offers an unparalleled mix of aspirational high street glamour, shopping advice and celebrity news and style for today’s generation of fashion-savvy females. Look is on sale every Tuesday, with a cover price of £1.60.”
