How are specialist publishers developing their business across print, events and digital media?
How many are planning digital editions and mobile apps?
How quickly are they moving into live and digital events?
Which will be the main sources of revenue in consumer and b2b specialist markets in two years time?
How long do publishers think it will be before print publications give way to digital?
These are some of the questions being investigated by a new online survey of publishers backed by InPublishing, PPA, University of Leicester, Wessenden Marketing and the Specialist Media Show. It builds on research carried out last year for the Specialist Media Show.
Results will be published on the Specialist Media Show website and in InPublishing, and Jim Bilton of Wessenden Marketing will present a detailed report at the Specialist Media Show Conference on 25 May 2011.
“With the support of our partners we are contacting thousands of publishing professionals across the UK to encourage them to complete this survey. We’re polling small independent businesses as well as the household names as often it’s the niche publishers who are prepared to experiment and innovate. I’m fascinated to see the results, as the environment is changing so fast I’m sure there will be dramatic changes since last year” says Carolyn Morgan (pictured), MD of the Specialist Media Show.
Click here to complete the survey now.
The online survey has been created by eDigitalResearch and ensures complete anonymity for participants. Those taking part will receive a summary of the key findings in April. The department of Media and Communications at University of Leicester is assisting with the analysis of the survey data.
