Once a design is complete, the publishing platform exports to any format –automatically delivering the right version to the right device.
Mag+ CEO Staffan Ekholm says publishers have been struggling to future-proof themselves across the full range of mobile devices. “Mag+ is a powerful, strategic ally – delivering titles into new markets very efficiently,” he says.
Regarding the visual clarity now possible on iPad3, Ekholm continues, “People who want to understand just how different the new iPad really is, need only to spend a few moments with a magazine created for its native resolution. Text is tack sharp and images are so vibrant it feels as though you could dive right in.”
The April issue of Popular Science+ is among the first iPad3-ready, retina-enhanced titles on Mag+, along with MAD Magazine, which debuted this month among the top five best sellers on Apple’s App Store.
Ekholm welcomes the new stunning-looking editions, saying, “MAD magazine’s esteemed tradition of visual humour literally enters a new dimension with this digital edition.
“And it’s fitting that PopSci+, the first iPad title ever, the one Steve Jobs praised at the launch of iPad, should be among the first in iPad3’s Newsstand, looking this great.”
Ekholm welcomes the digital market evolution, as it becomes even more interesting for publishers looking to take advantage.
“We’re keeping in step as the sector evolves, offering development tools for a wide array of devices, giving customers a variety of canvases and more avenues for creative expression,” he says.
“Some will simply scale their work to fit the various screen sizes, which is now quite easy to do. Others will take a unique approach to each, based on how they are most commonly used. There’s a lot of great creativity to come.”
Several tweaks have also been made to the iOS environment. These include:
• Tappable covers in the store and library (in process)
• Promotional in-app store banners open links via the in-app browser
• Double tap option which removes text layer can be disabled
• InDesign CS6 support available at launch
• Ability to select a free inclusive issue with the app download
About Mag+
Mag+ says: “Mag+ is the most flexible and efficient platform for publishing creative content on touch screen tablets and smart phones. Mag+ premiered on the first iPads in April 2010 with the award-winning Popular Science+ and now supports more than 350 titles by publishers and creatives around the globe, including MAD magazine, British Journal of Photography, Computeractive, Victoria & Albert Museum, Hemispheres (United Airlines), Toyota UK, WebMD, Outside and IDG. With its streamlined production system, powerful backend and feature-rich design framework, Mag+ is ideal for anyone — from magazine and book publishers to catalogue marketers and design agencies — wanting to bring beautiful, immersive content to the millions using this new generation of digital devices.”
