This weekend, hundreds of thousands of Mail Rewards Members will earn their first reward having registered unique numbers from the paper at www.mailonline.co.uk/rewards every week since the launch. The majority of these readers will also already have received a bonus £5 Tesco voucher offered as a launch incentive for signing up to Mail Rewards when it launched.
Mail Rewards Club Members can choose Rewards from some of the biggest brands on the High Street. Rewards include free £5 vouchers to spend at leading stores such as Tesco, Boots, Morrisons, John Lewis, WH Smith and Argos; their pick of the latest DVD’s, a free meal at Pizza Express, £5 free Petrol at BP, free cinema tickets and “much, much more”.
Roland Agambar CMO of AN Media said: “Mail Rewards Club is about us thanking our readers for their loyalty. In doing so we hope to encourage them to increase their frequency of purchase and also improve the crossover of readership between Saturday’s Daily Mail and The Mail on Sunday. Whilst it is early days, the number of members signing up to date and the consequent circulation uplifts we have enjoyed since launch are a very encouraging start. Significantly the retention levels, which we are able to track each week, indicate that the majority of Members are planning to stay with the programme.
By offering customers Rewards and incentives they really want, Mail Rewards will help move our titles towards a far more targeted and efficient promotional programme. The long term success of Mail Rewards will be as much about delivering outstanding customer experiences every time as it is about the promotional offer. It will also be about us listening to and understanding our customers and reacting to and improving the proposition on an ongoing basis. With Mail Rewards we already have a huge amount more knowledge about our customers than we ever managed to achieve with covermounts or other equivalent offers. We already have made improvements to the programme and will be announcing further developments and improvements on an ongoing basis.”
To earn Rewards, Members will be asked to register Unique Numbers which will appear each week in Saturday’s Daily Mail and The Mail on Sunday. "We have been hugely encouraged by the enthusiasm shown by our Reward partners to join in this programme. Some of the best loved and respected brands in the country have signed up to Mail Rewards Club. This is a hugely exciting initiative for The Mail and we will continue to look at ways to innovate, evolve and improve the programme.”
