In partnership with Manning Gottlieb OMD, the first brands to take advantage of this commercial opportunity have been announced as Starbucks, Sony Entertainment and Specsavers. These brands will appear alongside MailOnline on the ‘Our Stories’ features, where MailOnline’s stories are refreshed every 24 hours.
This launch illustrates MailOnline’s investment in the mobile space, say the publishers.
Melanie Scott, Chief Revenue Officer, MailOnline, said: “We are thrilled with the commercial opportunity that Snapchat’s Discover offers. Given Snapchat’s popularity, especially amoungst younger demographics, this partnership allows us to offer our clients unique brand awareness and positioning alongside MailOnline’s premium content.”
Ian Cranna, VP Marketing & Category, Starbucks EMEA, said: “With a growing audience of nearly 38 million smartphone owners in the UK, mobile continues to be a significant place for us to communicate with our customers. It’s great to be a launch partner as Discover provides the opportunity to engage with our current and potential customers through a new and exciting format.”
Mark Brennan, Head of Mobile, Manning Gottlieb OMD, said: “Discover is a unique way for publishers like MailOnline to distribute content in a mobile-first, native way. Our clients are well known for pushing the boundaries in mobile, so it’s great we’re able to launch in this environment first with them.”
Evan Spiegel, CEO, Snapchat, said: “We are huge fans of MailOnline and we are grateful for the opportunity to partner with their outstanding team.”
MailOnline says it has over 225 million unique visitors globally each month.
