According to MailOnline: “Firstly, in May it achieved new record traffic highs in the UK, US and the rest of the world for both monthly and daily unique visitors with a global total of over 77 million unique browsers.
Today it also becomes the first UK newspaper to publish an ABC audited number of its iPhone App, which revealed that 168,507 people are accessing MailOnline via its iPhone app.
This app, which so far is only available in the UK iTunes store is free for the first 60 days and then users can choose either to subscribe for £4.99 for 6 months or £8.99 for a year or continue to receive the app content for free but with adverts.
The certificate also revealed the astonishing level of engagement by MailOnline app users. Each app user viewed an average 62 pages A DAY.
A total of over 315,122 people have downloaded the app since it was launched last October, showing that on any given day an astonishing 62,125 of them are returning to it.
No other UK newspaper has yet published their App traffic through ABCe.
Publisher Martin Clarke said: “MailOnline has always sought to publish and audit as much usage information as possible to allow buyers to really understand our relative daily scale. We are pleased ABC can now verify the great engagement our iPhone app has achieved since launching over 6 months ago. More than 62,000 daily App Unique Browsers are requesting over 3.8 million App Page Impressions on their iPhone mobiles each day. It’s vital for publishers to make their usage stats transparent in this manner to gain the trust of advertisers”
“We are delighted with the amazing levels of engagement. This shows just what an essential part of people’s lives MailOnline has become and underscores the Mail’s commitment to reach its readers when and where it suits THEM – be it online, on mobile or in print.
“Our daily iPhone traffic is currently rising at a steady 10% a month in the UK and we look forward to rolling out our app in other countries over the next few weeks and months.
“Once again this development emphasizes that while other publishers talk about having a digital vision of the future, we are already delivering it.”
The development came in an astonishing month for MailOnline traffic.
The website was confirmed by the latest ABC audited figures, as Britain’s top newspaper website for the SIXTEENTH month in a row.
In May it recorded 4,365,717 visitors every day: 21% higher than in April 2011 and 83% higher than in May 2010.
That’s 1,538,039 more visitors a day than its nearest rival, The Guardian which recorded 2,827,678 visitors a day, while the Telegraph was on 2,188,745.
Continuing last year’s stunning growth, MailOnline recorded over 77 million global unique browsers over the month. That represents a 21% increase over April 2011 and an 82% year on year increase.
Again, that makes MailOnline the biggest UK newspaper website. The next biggest was the Guardian with 51.38 million global unique browsers.
In the UK MailOnline was visited by an average of 1,717,391 UK residents every day, 22% more than in April 2011 and 59% more than in May 2010. This also represents a 41% increase over Guardian. Mail Online had over 25 million unique browsers in the UK, an increase of 56% year on year.
MailOnline also has the highest proportion of UK page impressions at 61% of its total 780 million.
MailOnline also recorded over 28.9 million UVs in May 2011 from the United States, where it recently opened editorial offices in New York and Los Angeles.
Meanwhile figures from Comscore showed MailOnline dramatically closing the gap with the New York Times in the race to be the world’s biggest newspaper website.
Even more astonishingly, Comscore found that MailOnline was now the THIRD most visited newspaper website in the United States behind the NYT and only marginally behind Washington Post. It is now bigger in America than the LA Times, USA Today, the Chicago Tribune and Wall Street Journal.
Meanwhile, according to Hitwise, Mail Online has 34.42% share of all visits to national UK newspapers.
To round off an amazing month MailOnline won its second major award of the year, being named Consumer Website of the Year at the prestigious AOP awards.”
