The bumper Summer issue, which features 100 new recipes, has a stunning cover-image of a raspberry-blush cheesecake and introduces olive's new design, transforming both print and digital formats, say the publishers. olive’s first fully interactive issue for the iPhone and iPad is now available from the Apple App Store.
The easy-to-navigate app has been created through Immediate’s in-house App Publishing System (APS) and features a host of interactive content, trialled at 99p in the Apple App Store. 52% of olive readers have a tablet computer, compared to 33% of UK adults.
In print, the magazine is moving to 13 issues published per year with a new Summer issue, followed by the July issue on sale at the end of June. Some of the key editorial changes include:
* The magazine’s key editorial pillars of recipes, restaurant reviews and food holidays have been reordered to reflect the more interactive nature of the title.
* 'COOK weekend' and 'COOK everyday' will cover recipes and 'Eat, Explore, Enjoy' for planning new restaurant visits and weekend trips.
* An enhanced focus on the kind of trend-spotting that has made olive famous. In this issue there is a mini-mag of summer entertaining trends.
Some of the key interactive highlights include:
* 100 recipe cards easily flipped into cook mode
* Five videos, including Tom Kerridge announcing Britain’s best pub pie and how to make this season's hottest cocktail.
* Interactive galleries of photos including the summer’s best food festivals and Thailand’s best food spots.
* Panoramic views of Michelin-starred Trishna restaurant.
According to Editor Christine Hayes: “olive has always been so much more than just a recipe magazine, and over 10 years we have established a unique place in the food-magazine market. The time is right for a makeover and we are really proud of the brighter, more contemporary new look. The interactive issue brings olive content to life in stunning new ways, and we're confident our readers will love cooking from the stylish new recipe cards.
According to Simon Carrington: “olive's winning mix of recipes, insider food knowledge, restaurant reviews and travel has enabled it to build a higher AB profile of readers than Vogue, Harper’s Bazaar or Tatler. The title is also in the best financial health since launch. We are confident after months of planning from an award-winning team, that our new interactive version will appeal to our tablet-owning readers and we look forward to the magazine’s continuing success.”
