The refreshed homepage has new fonts, a cleaner header and larger images, including a rotating main image and a supersize 620 by 930 pixels image of the day. Two new larger advertising formats on the homepage – the IAB Rising Stars Billboard and Pushdown – reflect the bold and upmarket feel of the brand.
There are more ways for users to access the site’s key fashion and beauty content, and the homepages for these sections have refreshed. The new pages feature a picture-led rotator, buy of the day franchise, and fashion, hair and beauty galleries.
Marieclaire.co.uk has also introduced a new shopping channel powered by LynkU, which places an ‘as seen in mag’ graphic on products the magazine has featured in its pages.
Marie Claire publishing director Justine Southall says: “marieclaire.co.uk is performing brilliantly. We wanted to invest in the site so that it echoed the values of the Marie Claire brand. The experience is now even more rewarding and luxurious for our upmarket uses, and our premium advertisers have larger, more striking formats for their campaigns.”
Helen Russell, editor of www.marieclaire.co.uk, adds: “marieclaire.co.uk’s refresh has given the site a gorgeous, upmarket look that perfectly showcases our authority in news, fashion and beauty. Our users will love it.”
IPC Digital’s Southbank development team and marieclaire.co.uk’s senior designer, Jo Blackaby, produced the new-look website.
