SCM claims to be the world’s number one subscription title for senior communicators, read by more than 6,000 professionals in large, multi-national organizations. The re-launched journal will be published in full colour 10 times a year and boasts a fresh new design supporting articles on the latest hot topics influencing the global communications agenda, interviews with leading practitioners and expert opinion.
Highlights in the SCM April 2011 re-launch issue include an exclusive interview with HSBC’s global head of internal communications, Jo Alexander, on the challenges of leading a global function.
Also featured are case studies written by leading practitioners, as well as thought leadership content from Melcrum’s in-house writers. Opinion articles come from SCM’s bank of expert contributors, including new columnist, former Financial Times management writer Stefan Stern.
Mike Berry, Head of Content at Melcrum, says: “The re-launch of the Strategic Communication Management journal marks an exciting moment for the internal communication community. Our aim with SCM has always been to balance what communicators need help with now, with a vision of what’s coming next.
“Moving to a monthly format recognizes the almost constant change businesses and communicators face and our aim to help our readers focus both on what’s on their desks today and the challenges ahead in the future.”
Rebecca Richmond, Melcrum’s Research & Content Director, says: “The re-launched SCM reflects just one part of Melcrum’s continuing aspiration to support communicators through ‘up to the minute’ insights, best practice case studies and research, training and advisory services – as well as valuable experience-sharing across peers, industries and geographies.
“Our conversations with both business leaders and communicators tell us that – in light of the tough journey businesses have been on in the last couple of years – there has never been a greater opportunity for communicators to step up as strategic advisors to the organization. According to our members, SCM is an invaluable resource to help communicators take on that role.”
