Men's Health, the men's lifestyle brand, has forged a partnership with sports nutrition brand, MaxiNutrition. The 24 week partnership will feature MaxiNutrition ambassadors George North, Amir Khan and Jenson Button.
The Total Body Challenge is built around a new workout programme, showcased on an interactive digital platform here. The project has been developed by the Men's Health digital team and supported by MaxiNutrition's professional sports training and nutrition knowledge. Featuring six four-week challenges, designed by personal trainer Sean Lerwill in collaboration with MaxiNutrition, The Total Body Challenge provides everything readers need to overhaul both their fitness and their physique.
All of the workout plans are accessible across desktop, tablet and mobile and feature video form guides for every exercise as well as an introduction from the athlete who helped create the challenge. The challenges include Upgrading Your Sports Performance, with England captain Chris Robshaw, The Body Weight Core Challenge with F1 World Champion Jenson Button and Get Fighting Fit, with Amir Khan.
In addition, tailored nutrition and supplement plans, a work out calendar and progress tracker are provided for every reader who signs up. Access to the Men's Health online Personal Trainer Tool (RRP £21.95 per annum) is also available, along with discounts on bespoke MaxiNutrition supplement bundles.
The Men's Health and MaxiNutrition Total Body Challenges are:
Programme 1: Upgrade your Sports Performance with Chris Robshaw
Programme 2: Build a V-Shape Body with Toby Rowland
Programme 3: The Body Weight Core Challenge with Jenson Button
Programme 4: The Ultimate Strength Challenge with George North
Programme 5: Get Fighting Fit with Amir Khan
Programme 6: The Cover Model Muscle Plan with Sean Lerwill
The digital platform is supported by promotional activity in Men's Health across print, digital, mobile and social media to reach the full breadth of the Men's Health consumer world.
Hearst-Rodale UK Group Publishing Director Alun Williams says, "The partnership with MaxiNutrition is a wonderful example of engaging interactive content across all of our platforms, utilising the combined strength of Men's Health and MaxiNutrition. The level of consumer interaction we've already registered from the campaign is testament to the quality of this content partnership”.
Mark Morgan, Senior Sponsorship, PR & Expert Marketing Manager for MaxiNutrition says, "We are always looking at ways to give consumers, fresh, interactive and innovative content and this partnership ticks all of the boxes. The Total Body Challenge combines expert training and nutritional advice and takes you step-by-step through every stage, from training to recovery. Nutrition is paramount to progress and this partnership provides you with all the advice you need to get yourself into the best shape".
