Posters, based on a Metro design, will be placed across the London Underground network to encourage people to use the 1600 bins that are in or within walking distance of the 270 Tube stations. In-paper content will also support the campaign.
John Leitch, Executive Director at Metro, said: “We want to support green behaviour among our readers and increase the amount of recycling by Tube travellers. It’s fantastic to be working with London Underground to achieve this and we’re delighted that they are using Metro’s innovative design in this campaign.”
Richard Parry, Strategy and Commercial Director, London Underground, said: “We know that our customers appreciate a litter free Tube and we have an army of cleaners who regularly patrol the network collecting rubbish. However we also believe that providing more bins will make it easier for our customers to get rid of their rubbish and over the last few months have increased the number of bins on the network by 25 percent.
“All rubbish placed in any of our stations bins is sorted and we recycle everything that we can. Over the years LU has made every effort to recycle waste and we now recycle over two thirds of rubbish left on the Tube network.”
