Reporting to Sophie Robinson, he will be tasked with working closely with content and commercial teams to ensure Metro continues to create impactful content marketing solutions for its clients.
Colin’s promotion further strengthens ‘Story’, Metro’s internal creative agency. Story was launched to help media agencies service their clients by offering them an extension of their own planning department, creatively supplying everything from pitch through to production. Story generates ideas that push boundaries and executes campaigns across platforms, often including other media.
According to Metro, early successes include long term partnerships with Carphone Warehouse, Heineken and Sky Movies.
Colin began his career in publishing in 1996 at Emap (now Bauer) working on Smash Hits. He spent 15 years in total at Emap as Editor-in-Chief of Empire and FHM and developing new product launches. Colin joined Metro in 2012 as Assistant Editor working on cross-platform product redevelopment and commercial partnerships.
Sophie Robinson, Creative Director, Metro says: “With many great partnership wins under our belt since launching Story, especially in the area of commercial content, it is a real coup for us to have Colin join the team and help us grow this further.”
Colin Kennedy, Content Editor (Commercial), Metro says: “Content is now central to everything we do as a brand and I’m hugely excited about seeking out those partnership opportunities that will allows us to create better content experiences for both clients and readers. What we’re building with Story is an agency that can drop co-created sponsored editorial directly into the paper but also works with brands to engage urbanite audiences on every platform, owned and earned, from individual tweets to ambitious live events.”
Colin starts his new role on Monday 4 August.
