Bryan (pictured) will take responsibility for marketing, internal and external communications, as well as Metro’s own creative resource. Scott will also have a remit to build on and enhance Metro’s reputation within the media industry.
Scott joins from heading up A&N Creative, the marketing communications agency that he built within A&N Media, where he has led a team of 25 for over 5 years. In this role Scott has worked with businesses across the A&N Media group, including the Daily Mail, Jobsite, FindaProperty.com, Motors.co.uk and Metro itself, in addition to responsibility for AN Event Services. During his time at A&N Creative Scott’s achievements include winning the ATL advertising account for Motors.co.uk and creating the multi-platform campaign; leading the customer insight project ‘MidBritain’ and presenting it to the advertising industry with an integrated programme of events, marketing and presentation roadshow. Scott also held responsibility for A&N group-wide internal communications planning and working with A&N parent DMGT to deliver global communications plans.
Prior to joining A&N Media, Scott managed the cross-brand commercial marketing team at what was then Capital Radio Group, working on brands such as Capital FM, XFM and Choice FM, where he oversaw marketing to the advertising industry to tie in with major programming changes such as the launch of the Johnny Vaughan breakfast show on Capital FM. Scott achieved success for the brands by developing integrated marketing campaigns to promote key insight-driven projects, such as ‘Get London Covered’. Previously, Scott was a media planner at Leo Burnett/Starcom, working on the agency’s flagship full-service account for McDonald’s alongside creative and account planning teams.
Scott Joins Metro at a time when the business is ramping up its multi-platform presence, most recently with the launch of its new tablet edition for iPad.
Bryan Scott said: “I have always been a huge admirer of the Metro brand and how it engages with consumers and advertisers alike. I’m relishing the opportunity to roll my sleeves up and get involved with a business that is already incredibly successful and help identify new and innovative ways to build on the great work that the team there have already done.”
Linda Grant, Managing Director, Metro, said: “I’m delighted to welcome Bryan onto the team. He will bring great experience, vision and a truly creative approach to our communications strategy. Metro has a fantastic reputation as an innovator and we are looking forward to working with Bryan to build further on this success and strengthen the relationship with readers and advertisers.”
