Metro claims to be the first daily newspaper in the UK to publish scrolling editions on a Smartphone device, using an application developed by PageSuite.
PageSuite and Metro believe both new and existing readers will be attracted by intuitive reader displays, plus “remarkable” zoom and search possibilities. Archives and articles can be searched by keywords and readers may download single pages or editions to read offline. The applications are available to download free from the iTunes store for use worldwide.
“The Metro Apps take our newspapers successfully to the Smartphone market, increasing the channels through which our readers can enjoy our products,” said Operations Director Stuart Wood. “PageSuite has worked closely with us to meet our exact requirements, from branding and functionality to briefing and App submission.”
“The new App allows users to intuitively scroll through each edition and perfectly suits Metro’s design and our urbanite target audience.
“For advertisers and sponsors, the iPhone App offers further benefits, such as links direct from the newspaper editions to their websites, driving customers and revenue streams. We delighted to offer our readers another way of getting their daily Metro moment.”
“We are pleased to continue our relationship with Metro UK and Metro Herald, building on the successful design of Associated Newspapers e-editions.” said PageSuite Managing Director Nathan Parrett.
About Metro
Metro says: “Metro is the only free urban national newspaper in the UK and is the nation’s third most read newspaper. 1.3m copies are distributed every weekday morning across 33 UK cities. Metro is the number 1 choice for urbanites, 18-44 year old, professional workers. metro.co.uk compliments the newspaper and has over 1m UK unique users. An electronic version of Metro is also available every day online at www.metro.co.uk/e-metro”
About PageSuite
PageSuite says: “PageSuite Limited is a UK based software development company with over 30 years of publishing experience. Having introduced our innovative PageSuite Professional digital edition software in 2005, the launch of iPhone & mobile developments in 2009 is again leading the publishing market.
PageSuite has quickly established a reputation for innovative, cost-effective digital edition solutions that are reliable coupled with a responsive professional on-hand support service. It is the UK’s market leader for digital regional newspapers securing 9 out of the 10 UK’s regional press publishers, with Johnston Press, Associated Newspapers, Trinity Mirror and many others all using PageSuite.
PageSuite has considerable expertise in delivering bespoke online solutions for publishers, with 5,000 magazine, newspaper and brochure titles worldwide, across clients such as Clarity Media Group, Incisive Media, News International and Bauer Media. PageSuite Professional software publishes 70,000 high quality, interactive page turning publications, with our editions generating over 200 million page flips every month.
Award-winning for its innovative excellence, PageSuite aims to transform traditional print publications by providing an online publishing service that offers an excellent, revenue generating solution; offering a wider distribution with an online presence. For more information visit www.pagesuite.com/iphone”
