Metro is launching a unique exhibition to bring the city to life through art, film, music and installations.
The three day event will showcase the feelings and moods, the highs and lows and the diverse range of emotions of living in the city.
Urban Impressions will take place at 19 Greek St, Soho and will run from the 22nd to 24th October. The venue is a townhouse split over six floors and each one will have its own theme for media agencies and clients to experience and explore.
According to Metro: The basement will create an audio visual experience bringing to life the sounds of the city. There will be an opportunity to watch a short film with a twist.
On the first floor, live artists will be creating images from copies of Metro and transforming the feelings of readers into a mural. Unique sculptures and paintings, specially commissioned for Urban Impressions will also be on display.
On the second floor Metro’s Guilty Pleasures team will work from a pop up newsdesk putting together their showbiz pages. Various celebrities will be dropping in to guest edit the section and sit on the Guilty Pleasures throne for live interviews and photos.
On the third floor guests will get a chance to cycle the cities of Britain thanks to a unique piece of technology that’s making its first appearance in London. For the competitive cyclists, there’ll be a chance to win the Tour de Metro’s blue and red jersey.
On the top floor there will be an urban roof garden and a collaboration with Mogees will give people the opportunity to literally play the city using a new technology.
Over the course of the three days Metro will run a number of events including a VIP launch party, graduate immersion day, breakfast with comedian Richard Herring and a cocktail making masterclass.
Karen Wall, Executive Director, Metro said: “We wanted to do something a little bit different and showcase the energies, opportunities and experiences that every city has to offer. We’re looking forward to three days which will be packed full of ideas to better engage with Metro’s Urbanite audience.”
The event will be curated by Creative Orchestra, Metro’s recently appointed advertising agency.
