Metro US distributes news from New York, Boston and Philadelphia to over 3.5 million people every month across print and digital platforms.
With the support of Lineup, Metro US continues to bolster its advertising business and increase efficiencies. Adopting a cloud-based SaaS platform allows Metro US to rely less on traditional IT infrastructure and systems development to a more flexible platform that can adapt easily to the changing needs of publishing industry, says Lineup.
Lineup CEO Michael Mendoza says, "Metro US is using AdPoint in new ways to stay ahead of the competition. They have one of the most innovative and focused teams I have ever worked with and this is reflected in their ability to offer their readers great content in a competitive environment. By using Lineup's cloud service, they are unlocking new ways to drive leads to the Sales Reps and improve workflow and automation in the business."
Metro US becomes the 5th self-hosting customer in the last 12 months to move to Lineup's SaaS AdPoint service. As the publishing industry continues to change at a fast pace, says Lineup, more and more organisations are using cloud-based solutions to help future proof their business and take advantage of emerging technologies.
Metro US CEO Yggers Mortensen says, "Agile advertising management is key to Metro US's thriving business, allowing us to serve our readers with the most engaging news and brand content on any channel. AdPoint's mobile access further empowers our sales staff and alleviates the pressures on internal IT resource."
