A choice of snug swimming trunks or beach balls were offered to commuters outside Waterloo, Victoria and Liverpool Street stations. More than 18,000 Love Island branded items in total were distributed between 7am–10am on this morning’s commute.
The activity was booked by media agency, Goodstuff and implemented by Metro. With Love Island capturing a 56% share of 16-34 year old TV viewers, this campaign was a perfect fit with Metro’s millennial audience, say the publishers.
Grant Woodthorpe, Commercial Managing Director, Metro said: “We love to enhance Metro readers’ mornings with our Brand To Hand and this cheeky activation was right up our street! Hopefully it brought a smile to commuters’ faces and created even more excitement for the much anticipated return of ITV2’s Love Island.”
