The combination of MPP Global’s specialist publishing tools and Mather Economics’ consultative services delivers insights and support based on their clients’ complex analytics challenges and business focus. Together, says MPP Global, the solution drives significant reductions in customer churn and increases in customer lifetime value compared with standard subscription pricing strategies.
The pricing program is verified using continuous A/B testing of the predictive pricing analytics that enables real-time insight into customer’s response to pricing changes. The pricing strategy is similar to yield management approaches used by many industries, but is focused on recurring customer relationships such as subscriptions or memberships.
Ruth Bickerton, VP, Global Channel & Strategic Alliances for Publishing at MPP Global, said, “We’re excited to launch this strategic alliance with Mather Economics, a strong and trusted brand within the publishing industry. Together, we can offer publishers a powerful toolkit that enables predictive data analytics to drive acquisition, offering analytical based individual renewal pricing and creating pricing rules - all delivered via the eSuite platform. The result will drive our client’s recurring revenue, increase subscriptions, maximise customer lifetime value, reduce churn and ultimately drive a more targeted experience for the customer.”
In addition, says MPP Global, the partnership offers clients the ability to develop fact-based strategies, implement new pricing strategies with analytics-as-a-service offerings that boost client capabilities – delivering recommendations supported by knowledge of best practices, benchmarks, and the latest in publishing thought leadership.
Matt Lindsay, President, Mather Economics said, “We’re delighted to be working with MPP Global, there are many synergies in our businesses models and at Mather Economics we believe that renewal price management is a key driver for publishers – the eSuite solution generates revenue by offering innovative analytical pricing to our client base and that partnership also expands our footprint into other subscription industries.”
You can find out more about MPP Global in our Publishing Services Directory.
Keep up-to-date with publishing news: sign up here for InPubWeekly, our free weekly e-newsletter.
