Through linking up with one of the UK’s leading fashion brands, MSN will provide its users with expert fashion and beauty editorial directly from the desks of Marie Claire’s beauty and fashion reporters. The partnership will in turn drive traffic to Marie Claire’s website.
Marieclaire.co.uk’s content will feature in MSN’s Life & Style channel, within new Marie Claire branded beauty, fashion and news sections. In addition to news, visitors to MSN will find Marie Claire’s buys of the day, revealing the latest must-have beauty products and on-trend fashion.
The Marie Claire editorial within MSN will carry links to other popular content from marieclaire.co.uk, including photo galleries, celebrity news and additional fashion and beauty.
Kelly Jacobson Collins, Business Manager MSN Life&Style, says: “Partnering with Marie Claire means that our avid MSN Life & Style readers will be able to benefit from a wealth of content from a leading women’s magazine. Marie Claire already creates quality editorial for women around the world and the fabulous fashion, beauty and wellbeing features selected for MSN will appeal to and address our audience’s needs, desires and interests.”
Carla Bevan, editor of marieclaire.co.uk, adds: “I'm delighted that, through our new partnership with MSN, we get to share Marie Claire's renowned fashion and beauty advice with a whole new audience. We've cherry-picked some of our most popular online content for MSN's Life & Style portal, and are looking to grow that offering over the coming months.”
About marieclaire.co.uk
IPC says: “Marieclaire.co.uk is essential daily viewing for the intelligent, fashion-savvy thirty-something woman. It has fashion, celebrity, beauty and topical news stories updated daily, hugely popular blogs, exclusive videos, must-have buys of the day as recommended by Marie Claire’s fashion and beauty editors, photo galleries and weekly exclusive competitions.”
About MSN
MSN says: “When consumers need information, MSN is where they find it. The web’s leading network has more than 528 million unique visitors worldwide with 29.8m unique visitors in the UK (81% of the UK online population). [ComScore Aug 2009]
Microsoft has built its business on an understanding of consumers’ changing relationship with technology. As consumer behaviour develops, MSN UK is constantly evolving its offering including recent acquisitions of Multimap and Screentonic along with deeper integration of Search, Mobile and Video.
* Total MSN and Windows Live properties in the UK – 29.8m Unique Users (81% 15+ online users)
* MSN Homepage – 14.3m UU and 310m PV per month
* MSN Money – 8m Page Views and 957k Uniques Users per month.”
