Below are some takeaways and highlights from the recently published July/August issue of InPublishing magazine. Print copies were mailed out last week. (All the links below are to our digital edition.)
- Digital transformation at the NYT has been all about “smashing assumptions about seniority”: many of the decisions at the company are now taken by people in their 20s and 30s. (Ray Snoddy interviewing Mark Thompson)
- The Week is internet proof! The sheer volume of online information sources only reinforces its appeal. (Just the way you are)
- If you have extensive reach and great evergreen content, then a registration barrier should be the first thing a visitor sees when they try to read one of your articles. (Happy Birthday BBC History Magazine)
- Statistically, seven episodes in, most podcasters will abandon their efforts. Lesson: don’t launch without a plan. (Peter Houston)
- Pandemics are a time for innovation. EMG-Health launched more new projects in the 12 weeks after lockdown than in the previous 12 months. (Meg Carter interviewing Spencer Gore)
- Authenticity is the vital ingredient that infuses every page of The Delicate Rébellion. (Tender loving care)
- America’s Donald Trump and China’s Xi Jinping have become the world’s most powerful press freedom predators. (Roy Greenslade)
- Alan Geere reviews six prominent online-only news sites.
- Supposedly independent journalists trot out the government line because they daren’t bite the hand that feeds them. (Liz Gerard)
- Getting info on your visitors is crucial, but don’t scare them off with a 15 page registration form. (Ten tips for digital success)
- The best way to give a weekly newsroom the same buzz as a daily one, is to go digital-first (aka journalism-first). (Re-energising the Basingstoke Gazette)
- Post-covid, there’ll be a place for WFH, but publishers should be wary of ditching the office altogether. (Martin Belam)
- How to get the best out of your LinkedIn group: Just pumping out links is counterproductive. Join discussions, ask questions, offer opinions. (The Power of LinkedIn)
- “Jargon in the wrong place becomes a barrier to understanding and excludes people not in the know.” (Dickon Ross on the right use of words)
- “It’s not enough to just offer great content than entertains; you have to be able to move people towards some kind of transaction funnel in parts of your business.” (The Road Ahead)
- Jim Bilton weighs up the pros and cons of international expansion.
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