MyMail builds on the success of the Mail Rewards Club, the Mail’s loyalty programme which has become the home of more than one million of the Mail’s most loyal customers.
With 300k members entering their Unique Numbers from the paper each day, members of Mail Rewards already benefit from discounts on a huge range of products and offers, says the Mail.
The launch of MyMail is aligned with the expansion of Mail Rewards which will now also include offers from Amazon and iTunes.
In the coming months, MyMail will host all consumer products and services for the Mail brand, creating a convenient and rewarding customer experience, say the publishers. From launch, the MyMail portal will include Mail Rewards, e-commerce shopping sites for travel, home & garden and financial services, and access to sign up for the tablet edition of Mail Plus and beauty box subscription service YOU Beauty Discovery.
In addition to the traditional Rewards members have been able to earn in the “Points for Rewards” mechanic, the Mail will also be introducing new features. A new tiered membership will reward the Mail’s most loyal consumers with Gold Membership, which includes benefits such as unlimited 2 for 1 cinema tickets for all the blockbuster movies and free membership to the 2 for 1 dining club, Tastecard.
According to the Mail, advertisers stand to gain enormously from data about the buying preferences, purchases and demographic of Mail readers, whom they will be able to reach with increasingly targeted offers and information.
Roland Agambar, Chief Marketing Officer, commented, “The Mail already achieves an unrivalled audience reach. In a world where data and targeted marketing are so vital, the extension of Mail Rewards Club into MyMail increases our ability to develop a far deeper relationship with our readers. We will know far more about our members and by using this data we can ensure we offer them relevant products and services which can be used both to the benefit of the customer and to our business partners.”
Partnership opportunities within MyMail include targeted promotional offers, on-site advertising, targeted email and CRM offers, as well as on-going partnerships and affiliate deals.
Rosemary Gorman, Group Display Advertisement Director, Mail Advertising commented: “The launch of MyMail provides our advertising partners with a unique opportunity to engage our readers within the trusted environment of the newspaper’s loyalty programme. We are working hard to build products which continue to delight and engage our readers and widen the communications opportunities for brands.”
