The new AdPoint advertising system streamlines operations and reduces costs through automation of the entire billing process and integration with NDC’s 3rd party systems, says Lineup Systems. AdPoint’s combined Booking, CRM and Finance modules allow NDC’s sales teams to book advertising placements across digital, print display and classified formats with a single multi-channel order transaction.
AdPoint’s versatile 100% web based format enabled NDC to integrate with core third party production, finance and self-service solutions to create a seamless and comprehensive advertising system. The project created the first instance in which AdPoint integrated with Classwizard’s DispoCloud Ad Asset Management, Material Pickup, Ad Makeup and advert approval and release workflows for print and digital content. It is also, says Lineup, the first media billing process to support the Single Euro Payments Area (SEPA), a payment-integration initiative of the European Union for simplification of bank transfers denominated in euro.
Previously finance processes were separate from ad booking, but AdPoint now provides billing in one integrated system, streamlining financial operations, giving greater control over invoicing and helping to bring new insights through preventative query management.
The implementation supports 250 users at NDC mediagroep and strengthens their approach as an innovative, audience-driven publisher making the most of multi-channel media opportunities. Until now, legacy booking systems have meant that cross-platform advertising orders required co-ordination across multiple systems. The AdPoint system brings inventory together within a single intuitive interface, significantly improving the efficiency and speed of advertising operations.
Sales Director at NDC mediagroep Arjan Breedveld commented: “This month we will publish over 70 titles within NDC mediagroep so it was crucial that the implementation was smooth, swift and caused minimal disruption. We’re very pleased that the Lineup team worked with us closely to achieve this and to enable us to receive the benefits of AdPoint as quickly as possible.”
Michael Mendoza, CEO of Lineup, said: “We are excited by the successful launch of AdPoint at NDC mediagroep. AdPoint is ideal for media businesses like NDC who want to transform their advertising revenue cost effectively by creating profitable new opportunities through technological innovation and a strong vision for success.”
About Lineup Systems
Lineup Systems says: “Lineup delivers collaborative advertising sales tools designed specifically for multi-channel media companies, created and implemented by industry experts in print, digital and broadcast. Our products are all web based, which means they can be hosted, cloud based or locally installed.”
