Reporting to AOP co-Chairs: Alison Reay, Digital & Multi-Media Director Telegraph Media Group and Tim Faircliff, General Manager of Consumer Media at Thomson Reuters; Lee (pictured) will be responsible for representing the AOP’s extensive membership of digital publishers who cover the broad range of newspaper and magazine publishing, TV and radio broadcasting and pure online media in the UK.
Lee Baker joins from Microsoft Advertiser & Publisher Solutions where he was Commercial Lead, working with internal teams across Microsoft, he was responsible for local, regional and global co-ordination, creation and driving media partnerships across targeted publishers.
Co-Chairs, Alison Reay and Tim Faircliff, comment on the appointment, “This is an exciting time for Lee to be joining the AOP, he completes a strong management team line up which includes Tim Cain, head of research and insight. We have a comprehensive programme of forthcoming events and forums; together with a range of focuses that Lee will be looking at from day one. We are confident that he will be able to take the AOP to the next level and help add value to all our members in this challenging economic climate.”
Lee has over 11 years experience in press, broadcast, online and direct marketing in UK and European roles. Prior to Microsoft, Lee was Business Development Director Europe at Lycos UK Ltd responsible for UK and European client partnerships for companies such as Yahoo!, MIVA and Ask.
Lee Baker, Director of AOP added, “I am excited about joining the AOP at a time when the demand for a strong voice in the industry has never been greater, and the needs of our members never been wider. I look forward to bringing my experience to help build on all of the hard work of the team and our members, and lead the AOP to the next stage of its evolution.”
About AOP
The AOP says: “The UK Association of Online Publishers (AOP) is the industry body representing online publishing companies that create original, branded, quality content. AOP champions the interests of companies from newspaper and magazine publishing, TV and radio broadcasting, and pure online media. The AOP raises awareness, lobbies and addresses concerns relating to all areas of online publishing to industry and Government; covering topics such as paid-for-content, online subscription models, data protection, copyright, content management, new technologies and audience measurement. AOP publishes original research including the annual Census now in its seventh year. It also hosts forums, conferences and events, where members can debate issues, meet peers and network.
The AOP hosts two annual flagship industry events, the AOP Digital Publishing Awards which was held in June 2009, and the AOP Digital Publishing Summit which is scheduled for 7 October 2009.
AOP Members include AN Digital, Bauer Consumer Media, BBC, BBC Worldwide, BSkyB, CBS Interactive, Channel 4 New Media, Condé Nast Digital, Economist Group, Financial Times, Future Publishing, Global Radio, Guardian Media Group, Haymarket Media Group, Incisive Media, Independent New Ventures, IPC Media, ITV, The National Magazine Company, News International Ltd, PPA, Reed Business Information, Telegraph Media Group Ltd, Thomson Reuters, Trader Media, Trinity Mirror, TSL Education, Which?”
