The new look Weight Watchers magazine is modern, edgy, and very much of its time, say the publishers. New typography, colour palette and photography all combine to create a unique look and feel with real presence on the newsstand.
Section openers make the magazine easier to navigate and a content refresh brings in new elements such as news pages, a fashion style clinic and even more food and recipes.
The new look Weight Watchers magazine is the result of months of design and content workshops, backed up by reader research and focus groups. It follows on from the launch this year of Weight Watchers new ProPoints Plan, its biggest programme initiative in 40 years.
The redesign is backed by a retail promotional spend and a cover-mounted Summer Countdown booklet on sale in Tesco and Sainsbury’s.
“What we have done is create a brand out of our magazine, that has the authority and confidence of Weight Watchers itself,” says Editor Mary Frances. “Every magazine always needs to move on, and our new look takes us to the next stage and maintains our position as the agenda-setting market leader.”
Says Samantha Rees from Weight Watchers: “There’s a real buzz about the new-look magazine in meetings. It feels much more fresh and contemporary and it also provides more targeted advice to members about how to get the most out of the ProPoints plan. We see the magazine as an essential tool for anyone following our programme, and the redesign has made it even more useful and inspiring to anyone who wants to enjoy a healthier lifestyle.”
River’s Publishing Director Jackie Garford says, “We’ve worked with Weight Watchers for five years to produce a very successful magazine. The redesign reflects our on-going programme of investment to deliver on all the expectations of our readers and our retailers. Priced at £2.65 (10p less than its rivals) Weight Watchers magazine sales mean it continues to deliver the highest RSV in the market.”
River also publishes Your Week for Weight Watchers’ members and this year launched a French edition of Weight Watchers magazine, publishing six issues a year.
