The PCC writes: “Claims that the PCC is too close to the industry, lacks teeth and doesn't uphold standards. These are fallacies because they are demonstrably untrue. Hopefully as we become more transparent and publish more research and statistics we can promote greater understanding of the public service we provide.
We hope that the number of complaints made to the PCC is increasing as awareness and recognition of the PCC grows. The PCC received considerable publicity in the past year and this does increase knowledge of the function we perform.
Recent PCC polling conducted by Toluna in a nationally representative sample of 1017 adults showed that 81 per cent of the general public were aware of the PCC. The same polling research showed that only 14 per cent of the general public thought that the PCC were ineffective. Our own survey of those that use the PCC's service showed that 80 per cent felt that their complaint had been dealt with thoroughly or very thoroughly.
Our polling shows that nine out of ten people believe that the PCC system should be funded by the newspaper and magazine industry. It is right that the industry should pay for an independent policeman to make sure standards remain high.
In terms of its make-up 51 per cent think the Commission should be a mixture of public and senior journalists (significantly outscoring all other options by four times). Two thirds of population agree that the current solution for applying and amending the Code is proper (only 7 per cent thought it was not proper). This shows clear support for the system of editors being responsible for the Code, and the PCC for enforcing it.
On the issue of proactivity 58 per cent think it would be improper for the PCC to publicise their views on a case before consent or solicitation. Only 25 per cent thought it would be proper. This suggests that the notion we should take all third party complaints, or issue public warnings of our own volition, does not have public support. Furthermore twice as many people believe the PCC should respond to complaints when they arise rather than try to monitor every article which appears.
On sanctions three quarters of the population (77 per cent) prefer a quick public apology to a lengthy process and fine.
The PCC's polling research suggests more public respect, approval and understanding of the PCC system than is often credited. It further suggests that self-regulation is philosophically the right way to tackle difficult cases which will impact on freedom of expression with public recognition that statutory regulation would be too heavy handed and anarchy too dangerous. The lesson seems to be that the buy in, self-restraint and quality that the PCC system brings should not be underestimated.”
