Based in Vancouver, Mr Smirnoff (pictured) will be responsible for driving strategic relationships with technology and market partners, while managing digital sales channels, including professional content-management solutions and the fast-growing Library and Corporate PressDisplay services offered by NewspaperDirect. Prior to his promotion, Mr Smirnoff was director of strategic development, where he forged key partnerships with industry leaders and drove initiatives that helped establish NewspaperDirect as a leader in the digital news-publishing sector.
"Over the past seven years, Igor has been a key contributor to the success of this company," said Alexander Kroogman, CEO of NewspaperDirect. "I look forward to his continued success in managing strategic alliances with our partners while he takes on the added responsibility of growing revenues in corporate, academic and public sectors."
"We have made tremendous progress in recent years: from a small print-on-demand company that organized distribution at selected international hotels, to a global, dynamic print and digital enterprise that is a locomotive for innovation in the publishing industry," said Igor Smirnoff, vice president, Digital at NewspaperDirect. "Change is omnipresent and inevitable in this business; every technology innovation we introduce, every new market we open, or new partnership we forge, has an immediate and positive impact for the newspaper and magazine industry and individual publishers. These are exciting times and I am thrilled to be behind the wheel on this ride."
About NewspaperDirect Inc.
NewspaperDirect says: “NewspaperDirect delivers the world's newspapers and magazines to millions of readers the way they want to receive them - in print, online, or on their mobile device or eReader - wherever they live, travel, work or play. With the most innovative digital publishing technology in the industry and the only zero operational-cost business model, NewspaperDirect is recognized as the world leader in multi-channel content distribution and monetization, and is the chosen partner of more than 1,700 publishers from 93 countries. Click here for a video overview of NewspaperDirect.
Optimized for PCs, Macs, Smartphones, BlackBerry, iPhone, iPod Touch, iPad, Android tablets and numerous popular eReaders, NewspaperDirect's flagship products (PressDisplay.com and PressReader) transcend the traditional RSS or text-based formats of other digital editions, delivering full-content publications that are compliant with international audit bureau requirements. A standard in thousands of libraries worldwide and hundreds of corporate offices, PressDisplay.com also enhances the reading experience with powerful features such as cross-title search, monitoring, article ranking, bookmarks, instant translation, on-demand audio and social features that allow readers to comment on content, share articles, and interact with other readers.
SmartEdition, powered by PressDisplay technology, offers publishers a fully customizable digital edition platform with powerful and proprietary back office reporting and analysis tools (Reading Map, Ad Value Map) that help them optimally manage their content and advertisers. NewspaperDirect provides full hosting, payment acceptance, customer service management, and technical support.”
