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Newsstand launch for Healthy magazine

Content marketing agency, The River Group, is set to launch Healthy magazine on newsstands nationwide in the UK and Republic of Ireland.

Healthy, which River has published for Holland & Barrett since 1999, is currently the UK’s leading women’s health and wellbeing magazine with an ABC of 119,343 (Jan-Dec 2013), says River.

According to the publishers, the title delivers a unique focus on core health, a contrast to the other magazines in the women’s health sector, which are lifestyle or beauty focused.

The first issue to be jointly available on newsstands and in Holland & Barrett stores will feature an exclusive interview with former professional ballerina and Strictly Come Dancing judge, Darcey Bussell.

Ellie Hughes, Editorial Director – NBTY - The River Group, says: "Healthy is unique in offering friendly, in depth and trustworthy health advice to women of all ages on the issues that concern them most. Any woman wanting to lead a healthier, happier life will find Healthy indispensable."

The newsstand launch is also in conjunction with a new website – www.healthy-magazine.co.uk.

Lysa Hardy, Chief Marketing Officer at NBTY Europe, Holland & Barrett’s parent company, says: “We are really proud and excited about Healthy finally going on sale on newsstands nationwide, a magazine we originally launched in Holland & Barrett stores more than 15 years ago. We are confident the new distribution will help thousands more readers lead a healthier way of life.”

Nicola Murphy, Chief Executive Officer at The River Group, says: “We are absolutely delighted that Healthy magazine is launching on the newsstand. This move is entirely fitting for the UK’s no.1 health and wellbeing title for women. Now even more health conscious consumers will have access to Healthy’s unrivalled editorial team and this increasingly popular publication.”