NME says they will partner with studios, distributors and streamers across the world to curate exclusive preview screenings of new theatrical, streamer and VOD releases.
NME Screens will serve film and TV fans, give partners new ways of connecting with audiences through experiences to drive word of mouth. As part of each NME Screens activation, NME will support with a comprehensive content roll-out across all owned channels that ties into the release, added the publisher.
NME says they are launching the new NME Screens series with an exclusive preview screening of their documentary Meet Me In The Bathroom, followed by an exclusive afterparty inspired by the film. Meet Me In The Bathroom is directed by Dylan Southern (“Blur: No Distance Left To Run”, “Shut Up And Play The Hits”) and based on Lizzy Goodman’s widely celebrated book of the same name.
Meet Me In The Bathroom is an immersive journey through the New York music scene of the early 2000s, featuring never-before-seen footage of artists like Yeah Yeah Yeahs, The Strokes, Interpol and LCD Soundsystem. Set against the backdrop of 9/11, the film tells the story of how a new generation kick-started a musical rebirth for New York City that reverberated around the world.
NME’s exclusive content will include 10 iconic covers from the Meet Me In The Bathroom heroes, The story of Meet Me In The Bathroom in 15 key albums, and playlists celebrating the noughties NYC rock scene.
NME Screens Meet Me In The Bathroom will take place on Thursday 9 March at Rich Mix in Shoreditch, London, followed by an exclusive afterparty at the venue, added the publisher. Tickets are free, and pre-sign up is available now via DICE. Meet Me In The Bathroom will be released in UK & Irish cinemas from Friday 10 March.
Benedict Ransley, head of marketing at NME Networks, shares: “NME’s global audiences are watching more films and TV shows than ever, which is why it’s the perfect time to launch NME Screens, connecting those audiences with exclusive screenings of the best new films and shows on earth. We’re thrilled to launch NME Screens with the exceptional Meet Me In The Bathroom and thank our friends at Universal Pictures Content Group for their support and collaboration. We can’t wait to build on the NME Screens slate, and introduce unmissable new films and shows to NME audiences worldwide.”
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