This week’s issue of NME features a unique six-digit code printed on the cover, which can be used online to unlock exclusive content and giveaways.
This week NME Extra celebrates 20 years of ‘Nevermind’, the album that changed rock music forever. Behind the unique code readers can find:
• A classic NME interview with Nirvana from 1991
• A video feature with Arctic Monkeys, Foals and Hurts discussing their favourite ‘Nevermind’ tracks
• A Nirvana photo gallery
• And a competition to win rare ‘Nevermind’ artwork and merchandise
NME publishing director Paul Cheal (pictured) says: "NME was the first music magazine in the UK to use QR codes so that our readers could capitalise on additional digital content for their smartphones. This latest innovation brings additional features, photography and video content direct to our readers' desktops."
Across various platforms, the NME brand reaches over one million people each week. As well as the magazine, NME’s multi-platform proposition includes online, TV, radio, apps, the NME Awards and other live events.
