The station picked up the gold award in the Best use of Branded Content category for Skins Radio – a dedicated weekday show presented by NME Radio’s James Theaker and the cast of Skins, which celebrated the third series of the popular E4 show. The fortnight of evening shows impressed the judges with its “groundbreaking concept and extremely fresh approach and sound.”
The gold, silver and bronze winners of the 28th annual Sony Radio Academy Awards were announced at London’s Grosvenor House Hotel, hosted by Chris Evans. The event – a vivid reflection of the strength and depth of the UK radio industry – was also webcast live.
Sammy Jacob, NME Radio managing and programming director says: "Winning this Sony Award is much appreciated. It was a joy working with the guys from Skins and E4. Full credit to Matt Priest, our head of Live and Sponsorship, who really made this happen, bringing everyone together including the various performing artists and other NME platforms, NME.COM and magazine, where the content was also delivered in visual form. This was a perfect example of what can be achieved when exciting complimentary brands work in concert on a variety of media supported by live activities."
About NME Radio
NME says: "NME Radio is a presenter driven 24/7 alternative music service incorporating various cutting-edge sub-genres. The station is owned and operated under license by DX Media.”
