This digital channel of the Not Impossible initiative will go live at the end of this month.
NotImpossibleNow.com will focus its editorial content on the philosophy of technology for the sake of humanity. Stories will explore the inventions and inventors that reorient the way people think about the application of technology, ultimately encouraging crowdsourced solutions to realworld problems. The site will also immerse readers in Not Impossible initiatives like Project Daniel, providing compelling context and illustrated howto tutorials that empower making and doing, say the publishers.
Elliot V. Kotek, content chief and cofounder of Not Impossible will take the role of editorinchief of NotImpossibleNow.com, effective immediately.
Under the terms of the deal, GroupM Entertainment will provide financial investment in the digital channel and serve as executive producer. In addition to financing, GME will lend creative and strategic support to the project, helping NotImpossibleNow.com reach and appeal to audiences worldwide.
Say Media will be responsible for editorial content, public relations, sales and marketing, as well as hosting the site on its proprietary platform, Tempest. As CEO of Not Impossible, Mick Ebeling will work closely with Say Media in aligning editorial vision to the organisation’s philosophy and will continue his work in crowdsolving innovative solutions to help people in need all over the world.
“I am thrilled to be working with GME and Say Media to amplify the reach of Not Impossible,” said Mr Ebeling. “Securing global partners who subscribe to our #HelpOneHelpMany message will increase access to our inventions and inspire countless communities of innovators to change lives for the better.”
“We’re very excited to participate in the birth of this innovative digital media channel,” said Mr Tortorici. “One of our top priorities at GME is to develop, build and finance new digital channels and businesses. We strongly believe that building new digital brands will play a key role in the future of media, and this project is a perfect example of the kind of initiative to which we are dedicating our resources going forward.”
“There’s nothing more satisfying than developing a voice and an audience for an organisation that does so much to help others,” said Mr Sanchez. “NotImpossibleNow.com is a true labour of love at Say, and we can’t wait to share it with the world.”
