The partnership sees the launch of exclusive online Nuts and Loaded branded virtual poker rooms. Readers and fans can experience a unique poker room environment fully branded with distinctive Nuts and Loaded imagery – with the options to personalise their poker-playing avatars with Nuts and Loaded t-shirts.
Fans simply sign up at www.pkr.com/nuts or www.pkr.com/loaded to join the real-time 3-D poker room environments, and once in, the near infinite customisation and unique ‘Emote Control’ technology come together to bring the art of ‘reading a tell’ back to online poker, says the publisher.
PKR marketing director Simon Prodger says: “We think that the collaboration with IPC is a perfect matchup of brands. Nuts and Loaded readers fit our key demographic, and by having branded environments within our game, we offer them a unique poker experience.”
The partnership will be launched with a major marketing campaign, including display activity across both brands in print and online, as well as considerable marketing support from PKR. Nuts and Loaded readers signing up to the exclusive rooms will also receive a free copy of How to Win at Online Poker, usually retailing at £8.99.
Nuts publisher Clair Porteous adds: “Between them, Nuts and Loaded have a combined reach of more than 1.7 million monthly unique users online. Both are iconic men’s lifestyle brands and collaborating with a partner of the calibre and scale of PKR delivers a whole new level of entertainment and a virtual world for the audience to enjoy.”
Nuts is on sale every Tuesday, priced £1.70, and online at www.nuts.co.uk. Loaded recently re-launched and is on sale priced £3.50 and online at www.loaded.co.uk.
About Nuts
IPC Media says: “Launched in 2004, Nuts has established itself as the biggest brand in men's media and is the PPA Consumer Media Brand of the Year 2009. Nuts magazine accounts for one out of every two men's lifestyle mags purchased at newsstand. Online, Nuts.co.uk is Britain¹s number one men’s lifestyle website according to the Hitwise UK Online Performance Awards 2008. Updated daily with exclusive images and video, the site delivers the very best in girls, sport, news, games, humour, gadgets and gear. Combined with Nuts Britain¹s best-selling men¹s lifestyle magazine the Nuts.co.uk website gives IPC an unparalleled total reach into the most-elusive and hardest to please audience there is young men.”
About PKR
PKR says: “PKR is a revolutionary new concept that has changed the way that online poker is played. Featuring stunning real-time 3D graphics and a uniquely engaging and immersive gaming system, PKR brings an unparalleled and previously unseen level of realism to online poker. Developed by some of the brightest stars in the video games and poker industries, PKR continues to be the most innovative poker room in the world and has a userbase of over 3 million registered players.”
