This week’s cover of Nuts is rendered in amazing 3D, with a pair of 3D glasses covermounted for every reader’s enjoyment. Inside the special issue, readers will find an additional 20 pages of original 3D content, including:
• A first look at Rage – the highly anticipated first-person shooter game being developed by id Software, the geniuses behind Doom and Quake
• A spectacular image of F-16 Fighting Falcon aircraft
• A host of Nuts readers’ favourite cover girls, including Lucy Pinder, Lindsey Strutt, Sophie Howard and Rosie Jones.
Nuts editor Dominic Smith says: “There’s a huge amount of interest in 3D at the moment, fuelled by Hollywood blockbusters such as Avatar and Clash of the Titans. Nuts is always at the cutting-edge of innovation so we owed it to our readers to deliver a 3D treat in an entertaining way. We’re proud to be bringing a bit of Hollywood to the UK weekly men’s lifestyle market for the first time.”
Publishing director Jo Smalley says: “This distinct 3D offering is a real newsstand event – we wanted to excite readers, retailers and advertisers with an issue that showcases the very best of Nuts. With the phenomenal topicality of 3D, we’re sure imitations will follow, but we’re thrilled to offer the first issue of its kind in our hotly contested market.”
The event is backed by significant marketing investment, including a digital campaign running on MTV, Sportpost.com, www.NME.com and www.Mousebreaker.com. The issue is also being promoted with an innovative home page takeover on www.Nuts.co.uk. The campaign will reach an estimated audience of one million young men.
The Nuts 3D special issue goes on sale today (May 18), with an increased print run to capitalise on the expected uplift in sales.
About Nuts
IPC Media says: “Launched in 2004, Nuts has established itself as the biggest brand in men's media and is the PPA Consumer Media Brand of the Year 2009. Nuts magazine accounts for one out of every two men's lifestyle mags purchased at newsstand. Online, Nuts.co.uk is Britain’s number one men’s lifestyle website according to the Hitwise UK Online Performance Awards. Updated daily with exclusive images and video, the site delivers the very best in girls, sport, news, games, humour, gadgets and gear. Britain’s best-selling men's magazine – Nuts – and its website give IPC an unparalleled total reach into the most-elusive, hardest to please audience there is – young men.”
