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NYT rebrands its sales operation

The New York Times Media Group has unveiled a new trade brand identity to reinforce its global advertising positioning and reach.

The New York Times Global network provides advertisers in Europe, Asia, the Middle East and Africa with multi-platform media solutions from The New York Times and the International Herald Tribune.

Jean Christophe Demarta, vice president international advertising, The New York Times Global said, “By rebranding our offering as The New York Times Global we aim to send a strong message that we can help our clients reach some of the most sought after audiences in the world, wherever they are in the world.”

The New York Times claims to reach more than seven million print readers and 44 million unique users online across The New York Times (Monday to Friday), The New York Times (Sunday), the International Herald Tribune, The New York Times International Weekly, The New York Times Magazine, T: Magazine, and NYTimes.com. It also encompasses prestigious international conferences such as the IHT Global Clean Energy Forum, Oil & Money, the International Herald Tribune’s luxury conference series and The New York Times Travel Show.

With offices in New York, Paris, London, Frankfurt, Dubai, Hong Kong, Tokyo and Singapore, The New York Times Global is also represented by 35 media sales agencies across the world.