Paul Hayes (pictured) takes over the role from Clive Milner, chief operating officer of News International, who chaired the NMA for the past two years.
Tim Brooks, chairman of the NPA, said: “We are grateful to Clive for the time he has devoted to the NMA and fortunate to have someone of Paul’s calibre to pick up the baton as its new chairman. His role in steering the NMA’s work will be more important than ever as the economy picks up and newspaper advertising revenues recover.”
Paul Hayes, chairman of the NMA, said: “The NMA continues to champion the effectiveness of UK national newspapers, offering a superb resource for clients, agencies and media planners. I am delighted to take up the chairmanship of the NMA and look forward to working with Maureen Duffy and her team to support their work in demonstrating the power of national newspapers, in print and online.”
About the Newspaper Publishers Association
The NPA says: “The NPA is the trade association for British national newspapers and its role is to represent, protect and promote the national newspaper industry. Its current members are Associated Newspapers, Evening Standard, Financial Times, Guardian News & Media, Independent Newspapers (UK), MGN (Trinity Mirror national titles), News International and Telegraph Media Group.”
About the Newspaper Marketing Agency
The NMA say: “National newspaper publishers joined forces to create the NMA in order to demonstrate the medium’s advertising effectiveness. It offers a resource for advertisers and agencies, meeting a real demand for information about newspapers and the creative opportunities available.”
