The six-figure deal will span six months and sees display formats being taken across IPC Media’s female portfolio of mobile optimised sites, including Marie Claire, Now and Good to Know.
The partnership involves activity from a variety of major P&G brands including Max Factor, Fairy and Pantene.
Mike Newcombe, director of Mobile Sales at IPC, says: “This partnership further establishes P&G's credentials in being one of the first to invest and reap the rewards of the ever growing mobile medium with the product range perfectly complimenting IPC's market leading female mobile user base.
“With 30 sites already live and up to 15% of digital traffic coming organically via mobile, it's evident there is a clear and present demand for our user base to have instant access to their favourite brands across multiple platforms.”
Mike Bell, senior Media and Communications manager at P&G, says: “P&G is committed to communicating with its audiences in the most relevant and innovative means possible. Our investment in this partnership with IPC is evidence that mobile is an increasingly important platform within our communications mix going forward.”
