Porter’s 100 Incredible Women list – the magazine’s first major integrated editorial project since it launched in spring last year – will be celebrated at a chic and intimate dinner in New York on December 2 and supported by a “beautifully written and illustrated” 23-page editorial supplement in Porter’s Winter Escape issue, on sale December 4, say the publishers.
Porter says it has taken a fresh approach to its 100 Incredible Women list. Instead of honoring women according to what they do for a living or how powerful they are, the magazine is celebrating the way women have changed the status quo and influenced the world through their actions, achievements, innovations and inspiration. The list champions politicians, celebrities, CEOs, writers, performers, actresses, philanthropists, protestors, musicians and designers from around the globe and from all walks of life.
Through this collaboration, Elizabeth Arden is strategically aligning globally with Porter to reinforce the shared DNA of both brands – about women, by women and for women. The sponsorship will prominently feature the beauty company through branding in the editorial supplement, a glossy gatefold in the Winter Escape issue and exclusive sponsorship of the Incredible Women event in New York.
Porter’s Editor-in-Chief, Lucy Yeomans says: “Championing women is at the very heart of Porter and the iconic Elizabeth Arden brand was founded on the same ideals. We are thrilled to be partnering with them to honor those incredible women who have made themselves seen, felt and heard in the past 12 months.”
Vice President of Publishing and Media at the Net-A-Porter Group, Tess Macleod-Smith says: “Elizabeth Arden is the perfect brand to sponsor our first-ever 100 Incredible Women editorial project. Founded by the trailblazing pioneer Elizabeth Arden, the beauty superbrand inspires women around the globe to look and feel more confident. We are delighted they are partnering with Porter on this important tribute to female empowerment.”
JuE Wong, President of Elizabeth Arden says: “Porter shares our brand mission to celebrate and empower modern, active women on a global scale. Ms. Elizabeth Arden famously encouraged women to “go out and make their mark” and we are proud to join Porter in honoring these 100 women who have made their mark this year.”
Porter’s 100 Incredible Women list, in association with Elizabeth Arden, will be released publicly on Monday November 30 and championed in the special editorial supplement in the Winter Escape issue of Porter, on sale December 4. The list will also be celebrated with a special dinner in New York on December 2.
