According to UBM: “Under the new ownership of UBM Live, Publishing Expo was injected with a wealth of new features, new content, a move to a new and larger venue at Earls Court 2, and re-positioned and branded as focusing as much on the new digital channels for publishing as well as traditional print. The results of this rejuvenation are clear: 14% more dedicated Publishing Expo visitors attended the 2 day event at Earls Court 2 and a record 62% of exhibition space was rebooked for 2012.
Also new for 2011, was the Publishing Expo co-location with UBM’s flagship event for the marketing, media and advertising industry: Technology For Marketing & Advertising, and launch event Online Advertising & Affiliate Expo. Together, the 3 events created a holistic media, marketing, publishing and advertising marketplace.
Very much independent shows with their own halls, entrances, brands and marketing campaigns, the three shows complemented one another perfectly enabling exhibitors to see a wider selection of relevant visitors, and visitors working within both publishing and marketing or advertising, to have everything they need in one place.
In fact, 3,773 additional visitors attended Publishing Expo from the co-locating UBM events (3,047 TFM&A; 460 OA&A; 266 International Confex – another UBM event that took place in Earls Court 1).
It was clear these cross over visitors were both meaningful and active within Publishing Expo, with over 1,000 being either scanned on exhibitor stands or attending a Publishing Expo seminar.
This was good news for Publishing Expo exhibitors as 674 of these cross-over visitors were scanned on exhibitor stands, demonstrating the real relevance of the co-locating shows’ audience, and their value to exhibitors. A further 342 attended seminars in the 3 theatres at Publishing Expo.
Group Event Manager for all three events, Natasha Berrow (pictured), says: “Feedback from all three events has been truly overwhelming, far surpassing our expectations, with many commenting on the ‘fantastic’ buzz across all the shows, the volume of big brands out in force plus of course the sheer number of visitors across the 2 days. The record visitor numbers and onsite rebookings across all events reinforces our vision of a one-stop-shop for an industry that is thriving and thirsty for the very latest tips, techniques, solutions and networking.”
Publishing Expo has always been known for its cutting-edge Conference Programme which is compiled via a Steering Committee of leading figures in the publishing industry. This year was no exception, with the 3 theatres representing the diverse world of publishing across a range of channels: print, online and mobile.
The Marketing, Distribution and Circulation Theatre attracted over 627 attendees over the 2 days, while the Print, Production and Design Theatre drew crowds of 1,113, and the Multi-Publishing and Digital Strategies Theatre filled 1,069 seats during the programme.
New for this year were two high-level and strategic-focused Keynote Speeches on each day, attracting over 423 attendees, including the ‘The Great iPad Business Model Debate’ and ‘The Big Digital Debate: Which Platform? And Which Strategy?’. The new Content Agility Theatre hosted by Mekon and sponsored by Quark, in the Multi-Platform Publishing Zone attracted an additional 264 attendees.
The Publishing Expo showfloor presented over 100 exhibitors offering a diverse range of publishing solutions covering everything from ad-serving through to audit, circulation to content delivery, data protection to digital publishing, email marketing to mailing services, paper suppliers to printers, publishing software to proofing, research to search, and telemarketing to translation services.”
