Before implementing PostCoder Web 2.0, visitors to www.racingpost.com who wished to register or join Racing Post Members' Club to access the expert premium content, had to go through the registration process and type in their address details line-by-line - a time consuming process which often caused frustration and possible inaccuracies of data if visitors entered their address details incorrectly.
To improve its data accuracy, streamline its registration process and enhance its overall website experience, Racing Post therefore decided to deploy PostCoder Web, which allows visitors wishing to subscribe to populate their address details simply by inputting their postcode, saving up to 80% of the time previously taken to manually enter their address details. Furthermore, once a member's address is registered, it is stored on Racing Post's database, thereby eliminating the repetitive data entry process and increasing the level of accuracy for all data held.
In addition to improving its membership process, Racing Post has also used PostCoder Web to monitor changes to the site conversion rate. Racing Post uses its click-through analytics tool to monitor traffic to the site but, in addition to this, the implementation of PostCoder Web has allowed it to gain a better understanding of how many visitors convert to registrations.
Having access to Royal Mail's Postcode Address File - consisting of over 1.7 million postcodes that are updated on a monthly basis - PostCoder Web provides fast, efficient and cost-effective address abilities for website registration pages, order forms and similar, says the company.
Lucy Watson, Racing Post's Digital Subscriptions Manager explained, "PostCoder.com's tailored service has proven to be a great investment over the last year. Our vision to simplify the entire registration process has been enhanced by the ease of use that the software provides - improving our quality of customer service. PostCoder.com has provided us with a personalised service that has been flexible enough to suit our business needs. This understanding combined with the quality of the product, gives me no hesitation to recommend PostCoder.com."
About PostCoder.com
PostCoder.com says: “PostCoder.com is a leading provider of specialist address lookup software for both online and offline applications. Using state-of-the-art technology, customers are supplied with a fast and effective means of finding the correct address. With over 20 years of address management knowledge and expertise, PostCoder.com is committed to delivering the very best customer service and support.
Established in 1991, PostCoder.com has continued to expand over the years. 12,000 users are currently using the software all over the UK and at many locations overseas. Current online products include PostCoder Web (a pay-as-you-go address lookup software), PostCoder Web Nearest (provides a "find my nearest..." search on customers' websites) and PostCoder API Professional (a powerful address collection and search API), while the offline products include PostCoder Pro (a full range of address finding searches) and PostCoder Batch (an address database cleaning product).
Offering unique customer service and unrivalled technical support, the PostCoder.com in-house experts are always on hand to help customers throughout their licensing period and free trial. This fantastic customer service has been recognised, with all customers rating the level of support offered to them as "exceptional" in the 2008 Customer Satisfaction Survey, and 100% of respondents saying they would recommend them. This, coupled with their competitively priced products and services, puts PostCoder.com in an enviable position compared to other address management software consultancies.”
