Part of the Royal College of Nursing Group, RCNi is the lifelong learning partner for nurses and associated health professionals.
The organisation produces 11 leading nursing publications, an e-learning platform as well as various events and training seminars with the aim to inform, innovate, inspire and bring insight to nursing professionals around the world.
They needed a marketing technology partner that would allow them to focus on their mission, while delivering an excellent user experience. RCNi has chosen Adestra due to its ease of use, reliability, technical support and the ability to fit their needs now, as well as grow with them through future technology advances and developments, says Adestra.
Ross Wilmot, Head of Marketing, RCNi, said: “We were looking for an email marketing solution that can deliver on three aspects: an easy-to-use email editor that would allow us control over our branding; the ability to easily create automated customer programs around events and subscription lifecycles; and a platform that can integrate with our current technology stack."
Another important aspect RCNi considered when selecting a marketing technology provider was that it needed to seamlessly integrate with their existing content and customer management platforms.
“Adestra was not only able to fulfil our requirements, but they offered technical and end user support whenever we need a helping hand too. It was also reassuring to see that so many big names in publishing are already their clients and have been for many years,” said Ross.
They a number of other media and publishing companies as a client of Adestra including Informa, Oxford University Press and Information Commissioner’s Office (ICO).
