This is the 12th consecutive year that McDonald’s has teamed up with Monopoly’s owner Hasbro for a game-themed promotion in the UK. This year’s promotion, which spans the six weeks from March 22 up to May 2, will be giving away millions of prizes, including four £100,000 cash awards. McDonald’s customers play the game by peeling back the packaging of their meal to reveal Game Pieces to take part in the main competition. There are also Instant Win prizes available to all McDonald’s customers: included in these are up to 1m Readly subscriptions – one-month free-trials. McDonald’s has over 1,200 outlets in the UK and serves 3m customers a day. The annual McDonald’s Monopoly promotion is a proven device in increasing the customer base and rewarding loyalty, says Readly.
Ranj Begley, Readly UK’s Managing Director, said: “McDonald’s Monopoly is one of the largest and longest-running consumer promotions in the UK - to be part of it is a real coup for us. We are increasing our presence and trying to make the reading of digital magazines a part of the daily life of the mainstream UK consumer. We know many of our subscribers use the Readly service as they are eating and drinking, when they are in “snacking mode.” So, there is a natural fit between Readly and McDonald’s which goes beyond the simple profile-building benefits of our being associated with one of the world’s biggest brands.”
The deal with McDonald’s is the latest in a series of promotions from Readly, aimed at driving subscriber growth: these include TV advertising on Channel 4 and partnership deals with companies such as Vodafone.
