A survey conducted amongst readers of Primary Times magazine showed that in the last 12 months:-
74% of all families have eaten out regularly
65% still take an annual holiday abroad
88% take a holiday in the UK each year and a staggering
90% of children of surveyed parents have a savings account.
Steve Edwards, Managing Director of Primary Times was encouraged and surprised at the results. “Primary Times is a “lifestage” magazine distributed free across all socio- economic groups. The fact that such a high percentage of Primary School parents are regularly eating out and holidaying each year during these difficult times, demonstrates that, for them, leisure is still a priority. Perhaps this trend is an understandable reaction to the recession?”
About the survey
Primary Times says: “The survey was conducted both within the magazine and online and attracted 2829 respondents.
Primary Times is distributed through schools to 2.4 million families, 7 times a year across the UK and Ireland. A recent NOP survey concluded that the magazine has a total readership of 4 million and is read by over one third of all UK parents. For more details of the survey e mail steve@schoolspublishing.co.uk.”
